Tranforming Social Media

Turning Social Media From a Problem Into a Solution

Every digital marketer that’s paying attention is either wary, concerned, or deathly afraid of machine learning and artificial intelligence.

These systems feature absurd processing power and instant analytical capabilities. They eat big data and crap hyper-targeted marketing. They take no breaks or vacation days, and spend no time screwing around on Facebook (except to ingest behavioral insights to make themselves smarter).

People who are not aware of what artificial intelligence is will find the topic presented in a very simple manner here.

Along with the explanation of what AI is, the two major approaches towards AI are discussed– logic and rules-based approach, and machine learning approach. Special emphasis on machine learning approach can be seen in the slides devoted to its detailed examination. The examination goes beyond the rudimentary explanation of what machine learning is and presents examples of proxies that seem like machine learning but are not.

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